Partnering with APOD is an opportunity to connect with Australia’s Defence and veteran community, a loyal and values-driven audience that actively supports organisations that recognise their service and sacrifice. Yet, many businesses struggle to engage this audience in a genuine and meaningful way, while members themselves want clarity on which brands truly support them.
APOD bridges this gap by providing a trusted platform where businesses can engage authentically through exclusive offers, employment opportunities, and meaningful value to Defence families. In doing so, you not only strengthen brand loyalty within a highly engaged community but also play a direct role in supporting the everyday lives of those who have served our nation.
Share exclusive offers, savings, and job listings through APOD’s multi-channel platform, giving your business direct access to a highly engaged Defence and veteran community.
Design tailored deals and benefits that resonate personally with military and Defence families, building trust, connection, and long-term customer loyalty.
Use APOD’s secure verification system to confirm Defence and veteran status quickly, ensuring your offers reach the community they’re designed to support.
Show your commitment to supporting veterans, reservists, and military spouses by contributing to a trusted employment network that strengthens wellbeing and opportunity.
APOD exists to honour and support the people who serve our nation, and the families who stand beside them. When you create an offer with APOD, it reaches the broad community of Defence members, veterans, and loved ones who share in the commitment of service.
Includes current serving personnel from the Army, Navy, Air Force, Reserves, and Allied Forces, all of whom receive direct access to your exclusive offers and benefits.
Covers all former serving members, including veterans, reservists and allied forces, from any era of service — ensuring your support reaches those who have given so much.
Includes police, fire, ambulance and emergency service personnel, recognising their ongoing contribution and ensuring your offers support those who protect and serve every day.
Extends to partners, parents, siblings and children of eligible members, whether living or deceased, recognising that service is a commitment shared by the whole family.
We deeply understand the sacrifices that Defence families make — both on the home front and on the front line — and have made it easy for businesses to securely communicate exclusive offers and benefits in a meaningful way.
Say a real “thank you for your service” with exclusive offers for Defence families.
Join a growing network of trusted business partners delivering thousands of exclusive offers to Australia’s Defence community. Australian Partners of Defence (APOD) works with organisations of all sizes to recognise military service through meaningful, accessible benefits that make a real difference.
APOD connects your business with Australia’s Defence and veteran community by showcasing exclusive offers, benefits, and employment & volunteering opportunities through our web and app platforms.
APOD offers are available to verified Defence personnel, veterans, first responders and their families who are registered members of the platform.
Online offers are typically redeemed via unique links or promo codes, while in-store offers are accessed through presentation of APOD membership or a partner-specific redemption method.
We work with a wide range of partners including retail, travel, financial services, utilities, automotive, and lifestyle brands. A business can create discounts and employment & volunteering opportunities with us.
Partnering with APOD is free. However, we also offer additional partnership opportunities such as commission-based arrangements and sponsored advertising options. Our team can work with you to tailor a solution that aligns with your business objectives.
Setup time depends on the complexity of the offer, but most partnerships can be launched quickly once assets and terms are confirmed.
We provide end-to-end support including onboarding, campaign setup, creative guidance, placement opportunities, and performance reporting where applicable.
Partnering with APOD connects your business to a loyal, values-driven community while making a genuine difference in the lives of Defence and veteran families. From exclusive offers to meaningful employment opportunities, your partnership delivers real impact and real returns. Join Australia’s trusted network supporting those who’ve served.
